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“Press On” – Lack of Afro (Freestyle) [ALBUM] November 14, 2007

Posted by rocketsciencemedia in Press Releases.
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Lack of Afro Packshot

TITLE: Press On / ARTIST: Lack of Afro / LABEL: Freestyle / RELEASE DATE: 29th October / CAT NO: FSRCD034

Having dabbled in numerous instruments from a young age – he’s tinkled the ivories, blasted the alto sax, banged a few funky beats out on the drums and plucked a few tunes on the guitar – Lack of Afro certainly isn’t lacking in creative stock. This funky young dude has been going since the age of 7 and now, at 26, Ad
am Gibbons
has all but earned an honorary afro with the release of his debut album, “Press On”.

Adam Gibbons found his feet after getting into funk and soul whilst studying Music Technology at University and started to ply his trade in various bands around Exeter. Having posted a few tracks onto a friend’s website in 2006, word soon spread to the Freestyle offices, where he was instantly snapped up and released the huge selling “Wait A Minute” – the magnum funk opus included here. One of the label’s fastest selling 12”s, it has gone on to sell huge numbers worldwide and licensed to countless compilations. The follow up “Roderigo” also flew off the shelves and is still in huge demand to this day. Soon after this, the offers of remix work came flooding in – to date Adam has sprinkled his Afro magic on Diesler, The New Mastersounds, Eddie Roberts (NMS), Tim Wood (Social Beats) and is currently working on remixes for Nicole Willis and Flevans, as well as producing an entire album for US band The Diplomats of Solid Sound. His tracks have also picked up numerous radio plays, appearing on BBC Radio 1, Radio 2, 6 Music, Xfm and many more.

Taking its cues from the heavy funk and soul of the 70s, and giving them something of an updated twist, “Press On” is without a doubt one of the finest albums of the modern funk era. Playing most of the instruments himself, Adam has created a contemporary classic. From the opening track you can hear a sincere and honest love of funk and an understanding of what works both on the dance floor and at home. Highlights include the does-exactly-what-it-says-on-the-tin “Pure Filth”; the sublime genius of “Touch My Soul”, featuring the voice of the late Steve Marriot; and the inspired cover of the Arctic Monkeys’ “When the Sun Goes Down” – already a firm favourite with DJs.

Already being touted as “the next Quantic” we’re sure you’ll agree that this young and talented producer has carved a new niche for himself. With the charm and musicality of funk pioneers such as The Meters, James Brown and Jimmy Smith, but with a contemporary twist, we’re sure this will find favour with fans of artists such as DJ Shadow, Cut Chemist, Breakestra, The Quantic Soul Orchestra and Mark Ronson.

You can see the afro-less one live sometime soon with a full band, and watch out for a session on the “God’s Jukebox” segment of Mark Lamarr’s Radio 2 show this September!

Press On… Stand Up… and Feel The Funk!

If you would like some more information or you want to preview or review this release and would like to receive a promo copy, please contact sophie@rocketsciencemedia.com or simon@rocketsciencemedia.com

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